Menard, Inc. - Page 61

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               Ultimately, when compared to Home Depot and Lowe’s, during             
          TYE 1998, Menards was a small company that experienced less                 
          substantial revenue growth but generated a comparatively high               
          return on equity.  Considering the emphasis of the Court of                 
          Appeals for the Seventh Circuit on investors’ returns in Exacto             
          Spring Corp. v. Commissioner, supra at 838-839, in arriving at a            
          reasonable amount of compensation, we attribute the most                    
          importance to Menards’s comparatively high return on equity.  We            
          conclude, therefore, that as the home improvement retailer with             
          the highest return on equity, Menards’s CEO’s compensation should           
          be the highest value within the range of its direct competitors’            
          CEOs’ compensation.                                                         
               Although Home Depot generated a higher return on equity than           
          Lowe’s did during TYE 1998, the amount of compensation that the             
          CEO of Lowe’s received was approximately 2.13 times higher than             
          the amount of compensation that Home Depot’s CEO received.  Due             
          to this lack of correlation between the rates of return on equity           
          and the CEO compensation of Menards’s direct competitors, we                
          calculate a reasonable amount of compensation for Mr. Menard in             
          the following manner:                                                       
                  16.1 (HD ROR)         =    18.8 (M ROR)                             
               $2,841,307 (HD Comp)     $ (M Comp)                                    
                    M Comp = $3,317,799 x 2.13 = $7,066,912                           
          Consequently, Menards is entitled to deduct $7,066,912 as                   
          compensation paid to Mr. Menard during TYE 1998.                            





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